HÉKA
Héka is a collaborative project undertaken with graphic designer Kate Schürch from Studio Sang Neuf. Our task was to develop an advertising campaign for a brand whose foundations we also conceptualized. We decided to establish the branding for a body oil company. Apart from extensive market research and conceptualization (name, backstory, etc.) to create a realistic business, my main role involved producing various packshots and animations. These were entirely crafted in 3D to achieve the most realistic outcome, eliminating the need for physical object creation and photoshoots. It was a highly rewarding experience as it entailed significant responsibilities and provided an opportunity to collaborate closely with a graphic designer, each of us bringing our expertise to the table. Moreover, the project closely mirrored a real professional endeavor.
